A few years ago one of the treats of the MTB calendar in Sheffield was the (usually annual) trip down to the showroom to see the latest MTB blockbuster. This usually provided the opportunity to see the big films several months before they came out on DVD (remember those?). But the best thing was the collective experience, 300 people’s gasps because of a bone crunching slam or an audacious line choice really added to the experience.
But as media has changed, with the influx of shorter edits, our choice has never been greater and out attention spans now demand much more from the longer edits. Along with a few big productions that have failed to meet the hype and free premiers on some of the bigger websites has pretty much ended the MTB film night out! (we are still fortunate enough to have SHAFF and Cycle to the Cinema)
Fortunately, local importers Hookit Products are trying to bring it back; so more on the latest film night here…. Continue reading